Skittles :: essays research papers

SkittlesOVERVIEWSkittles is a variety entertainment and dining establishment located inWashington, D.C. . Our military mission is to bid our patrons with a unique blend oflive entertainment while delivering a top quality dining experience. We will dothis by evince service excellence and the highest level of performance in both aspects of our operations and services. Our prominent services include liveentertainment, ranging in form from comedy to wind instrument performances to poetryrecitals and others. We also offer lunch, dinner, drinks and dancing to ourcustomers.The eatery is operated by its several partners who have an equal share inownership. The partners are Tracy Jackson, James Johnson, Sonja Dawkins, KevinBrown and Steffi Carr. The eatery is ideally located on the D.C. waterfront.There it will be easily accessible to a large cross section of consumers andmake it possible to provide patrons with a safe and controlled environment.Our establishment brings a relatively new concept to the Districts restaurantindustry. What we provide is an everchanging mix of live entertainment tocustomers while serving all of their boozing and dining needs as well. We aresomewhat of a one stop, night on the town, in that we provide not only thedrinking and dining needs of person going out but we also provide, in the samelocation and depending on the night, everything from dancing to live musicperformances to a night of comedy entertainment. Because of its uniqueness tothe marketplace in D.C., Skittles has an excellent opportunity to establishitself and become a force in the restaurant/entertainment community in theDistrict. This is partly because of the limited direct competition the companyhas to face. Although direct competition is limited, there are severalestablishments which we feel will stay competition to us in the market. Theyinclude Blues Alley, Hogates, H.I. Ribsters, Phillips, Gang Plank, The Wharf,and Club 721.Despite the threats which the competition pos es to the restaurant, we arestill very confident in the major power of this concept and restaurant to thrive andsucceed in the District.SITUATION ANALYSISWe, the owners of Skittles, are very enthusiastic about our chances ofsuccess with this new and exciting restaurant concept. Our enthusiasm wasbolstered even more by what was revealed to us after performing a situationanalysis for the company. The analysis showed that as a company, our strengthsand the opportunities that exist, far outstrip our weaknesses and the threats weperceive ourselves having to face. This indicates to us that with hard work anda total team commitment, Skittles will be a definite success. As for the