Critical Comparison of Websites Essay Example | Topics and Well Written Essays - 2000 words

detailed Comparison of tissuesites - Essay ExampleThe expectations and joy of customers are to a fault of great importance to companies using the net for business development. For instance, the quality and effectiveness of Web sites have been associated with customers perceptions of the brand as well as their satisfaction and repeat purchase behavior (Chen and Wells 1999). Majority of companies provide extra effort in square(a) customers through the use of Web sites as their perceived quality and satisfaction towards a firms Web site have been linked to its productivity and performance within the service industry. In addition, the media has continually reported the role of electronic commerce for both consumers and organizations. In North America, for instance, Internet users were shown to look for online data before purchasing a product (eMarketer 2009) while 51% of them completed the purchase and business achievement online (eMarketer 2010). Although this innovative strategy is viewed to be fundamental, the quality of services offered through the Internet remains greatly unpredict adequate to(p). fit to Agarwal and Venkatesh (2002), there is a need for organizations to be aware of and completely understand the barriers and determinants on online purchasing moreover, they should also be capable of establishing Web sites that can increase the likelihood of visitors to become purchasing customers. This is especially outstanding as customers have been reported to increasingly seek online product information through Web sites although nett purchases may not always be completed through the Internet. Nonetheless, Web sites should demonstrate quality in both the offered services and provided information (Parasuraman and Grewal 2000). The current paper will look into the similarities and rests between the Web sites of cardinal fashion brands, H&M and Ralph Lauren. While H&M aims to offer fashion at a good quality along with the most reasonable prices, Ralp h Lauren offers luxury through its clothing items. Owing to this difference with regards to the products and prices they offer, this paper will further examine whether they also exemplify variations with regards to their construction and use of Web sites, especially their quality and effectiveness. Framework (NetQual scale) The use of the NetQual scale will allow the researcher to create a house-to-house view on the Web site quality and effectiveness of the two brands by looking into a number of variables- ease of use, information quality and quantity, visual design, and interaction personalization. Ease of Use The level of usability that is exhibited in a firms Web site plays a fundamental role for end-users. If an application is not open to use and customers experience difficulties in interacting with it, it is most likely that the services and information provided through the Web site will be perceived to be important only by a downhearted number of users. The purpose of usabi lity is to reduce the complexities of Web sites and simplify their interface to ensure that all users are able to have a favorable experience when navigating the site (Welch and Panday 2007). Upon entering the H&M Web site, it was easy to understand the intentions of such application, which is to provide information and offer services, due to the fact that a wide rove of specific links were available. For instance,