Multiple Intelligences Essay -- essays papers

Multiple Intelligences Thought out our lives, we are faced with many different learning experiences. Some of these experiences have made a better impact than others. This can be attributed to everyone’s different multiple intelligences or learning styles. A persons learning style is the method though which they gain information about their environment. As a teacher, it is our responsibility to know these styles, so we can reach each of our students and use all of the necessary methods. Howard Gardner, a professor at Harvard, introduced his theory of multiple intelligences in 1983. Multiple intelligence’s is a theory about the brain that says human beings are born with single intelligence that cannot be changed, and is measurable by a psychologist. Gardner believes that there are eight different intelligences in humans. The eight are verbal linguistic, visual spatial, bodily kinesthetic, mathematical logic, musical, intrapersonal, interpersonal, and naturalist. Understanding these intelligence’s will help us to design our classroom and curriculum in a way that will appeal to all of our students. We might also be able to curve discipline problems by reaching a student in a different way. One that will make more sense to them and more enjoyable. We can include all of the intelligences in lessons to accommodate all of the students’ different learning styles at once. By reaching each students intelligence we can assume that a student will perform b etter which, could mean students retaining more important information. A students learning style can also help lead them into a more appropriate career direction. As a teacher you can also learn your own personal learning style or intelligence to help improve the way you learn and teach. Gardner’s first intelligence is verbal-linguistics. A linguistic learner thinks in words. This person uses language to express and understand meaning. These learners pay attention to words and often express themselves through writing. Verbal linguists are skilled readers and speaking I one of their most important strengths. The traditional curriculum usually appeals best to this type of learners. Art is an area were verbal linguist excel because they are able to express their ideas on paper. The students who learn best visually are visual spatial learners. These students usually sit towards the front of a classroom. We rely ... ...are the observers. They enjoy field trips and activities that involve nature, such as insect or leaf collections. Home economic activities may also be good for the naturalist. There are several ways in which a teacher can accommodate every learning style by doing simple things in the classroom. Examples of this would be a certain seating arrangement or even just changing all the time to reach each students style. Knowing and learning styles might be one of the most important things to learn from your students at the beginning of each school year. There are several tests out there that can help with this, but know each style is also important. Knowing your own learning intelligence as a teacher will also help you and is important. This allows you to know in which way you will best be able to absorb information that is important in our teaching. Multiple intelligences are a vital part of any teacher’s lesson plans and are especially necessary in the ever-changing diversities of the schools. Learning styles will bring out the strengths and weaknesses. Works Cited Gardner, Howard. Frames of Mind. New York: Basic Books, 1988 Santrock, John. Child Development. McGraw-Hill, 1998

Economy of the Netherlands :: essays research papers

The Netherlands has been a trading nation for centuries due to its open economy and outlook. The Dutch are seasoned travellers. They are proficient in languages and skilled in negotiating trade agreements and implementing projects against the odds. As an open economy, the Netherlands is susceptible to international developments, notably in recent years the global recession – which has been exacerbated by falling share prices, the attacks of 11 September 2001, the war in Iraq and the outbreak of SARS. Nevertheless, the Netherlands was the world’s eighth largest exporter of goods and services in 2003. Its workforce numbered 7.5 million, three-quarters of whom worked in the service sector. Per capita gross domestic product (GDP) was â‚ ¬27,900. The unemployment rate was 5.3%. And growth was strongest in the public sector, education and health care.   Ã‚  Ã‚  Ã‚  Ã‚  Traversed by the rivers Rhine, Maas and Scheldt as they meander towards the North Sea, the Netherlands is a hub of transport and distribution: a natural gateway to Europe and centre for multinational enterprise. Its advantages include an advanced infrastructure both for transport and telecommunications. Many Asian and North American imports to Europe are transhipped at Rotterdam or Amsterdam, the country’s two transport centres. The seaport of Rotterdam is the largest in the world, transhipping tens of millions of tonnes of goods per year. And Amsterdam Schiphol Airport is the fourth largest airport in Europe for both passenger and goods traffic. Dutch transport companies are clustered around the two main import and export centres: Amsterdam Schiphol Airport and the seaport of Rotterdam. The best-known transport companies are Nedlloyd, Frans Maas and Smit International. The world’s oldest national airline, KLM Royal Dutch Airlines, had to merge with French airline Air France in 2003.   Ã‚  Ã‚  Ã‚  Ã‚  Many Dutch companies operate globally. The Netherlands' three largest international trading companies are Ahold, SHV Holdings and Hagemeyer. Many manufacturers, such as Unilever Philips, Akzo Nobel and Shell, also do a great deal of trade. Dredging is a Dutch specialty and companies such as Boskalis, HAM and Ballast Nedam have larger foreign operations than domestic ones. And KPN Nederland is a major player in international telecommunications, working with many non-Dutch companies. Dutch manufacturers too have a global outlook. They export goods worldwide, maintain subsidiaries in many countries and often join forces with foreign partners. The main manufacturing industries are chemicals, food processing, metalworking and the refining of gas and oil. The printing and electronic engineering industries are also world-class. Dutch

19th Century Reviews of Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Reviews of Huckleberry Finn in the late 19th Century In the 20th Century, no other book was discussed or fought over more then The Adventures of Huckleberry Finn, by Mark Twain. The book has been banned and reinstated in many school systems and libraries throughout this century. Controversy over the use of the word "nigger" has been one of the biggest arguments. The fact that people are still feeling the sting and abuse from the creation of this slang word is understandable. The other problem that many people have is that Jim, the black main character, was played off as a comical, half-wit character. This didn't help much when this character was used as the icon for the early minstrel shows of the 20th Century. Both of these arguments have been used since the 50's as reasons to ban the book and never have it in any public facility. The controversy that surrounds this book has followed it wherever it goes and it's a wonder that it still is used in classrooms around the country today. The reasons above have kept this book in discussion and in circulation through out the 20th Century and probably this will continue into the 21st Century. What concerns me about most about this is that we are imposing 20th Century values on a book that was written in the 19th Century. Trying to censor this book is like trying to fight for child rights in the novel Oliver Twist. The main thing about this book that interests me is what did the critics of Mark Twain's time have to say about the novel? What concerns did they have about the book? Did they like it, hate it, and why? To commence with (as Huckleberry Finn would say), Twain at the time was a respected author and writer. When this book came out in the late 19th Century, The Civil War had been over for a few years, The Reconstruction era was ending as the country's scar were beginning to heal, and the African-Americans were going through their first trial period of being free Americans. This is the time when Huckleberry Finn came out. When critics first read the book, their reviews from what I read were mixed.

Eng 125 Introduction to Literature the Secret Life of Walter Mitty

ENG 125 Introduction to Literature The Secret Life of Walter Mitty and The Story of an Hour share many a like factors and several differences. The major points involved in these stories demonstrate love with in a relationship of marriage but in different ways. Both women share a common bond of tolerance and absence towards certain things in their marital life. The men tend to share similarities from their wives being who they are as women and being concerned about their husbands well being. The Secret Life of Walter Mitty and The Story of an Hour share many a like factors and several differences.The major points involved in these stories demonstrate love with in a relationship of marriage but in different ways. Both women share a common bond of tolerance and absence towards certain things in their marital life. The men tend to share similarities from their wives being who they are as women and being concerned about their husbands well being. The men in literary works are similar beca use they both have women in their life whom care much about them. Although displayed through different actions it is very evident that both these women are deeply in tune with their other half.During the study and exploration of the traits and characteristics of each person, the stories give the opportunity for great evaluation of the pros and cons of caring and affection with marital traits. While each relationship is maintained and appreciated in dissimilar ways loving acts of kindness are continuously shown. The men in literary works are very different but they both have women in their life whom care much about them. Although displayed through different actions it is very evident that both these women are deeply in tune with their other half.Exploring the traits and characteristics of each person, the stories give the opportunity for great evaluation of the pros and cons of gender and marital traits. While each relationship is maintained and appreciated in dissimilar ways loving acts of kindness are continuously shown. Each of the literary pieces are written and described from different points of view. The Secret Life of Walter Mitty is written by a man, James Thurber in omniscient third person point of view. This allows the narrator to tell and describe his own thoughts of the character as the story proceeds.With Mrs. Mitty it’s not so much the same, her thoughts are given with her own words in plain form. With The Story of an Hour it also written by a woman, Kate Chopin in third person point of view also, but it is considered to be known as third person limited omniscient. â€Å"This is a point of view when the thoughts and feelings of only one of the characters are related through the narrator. An external narrator who takes a detached approach to the action and characters, usually to create a dramatic effect, and does not enter into their minds is using an objective point of view. (Journey into Literature 2010) The story is told from only one ch aracter thoughts through the whole story. Although the story has more than one character the reader understands the concept with only the main characters thoughts and emotions. The Story of an Hour is considered to be a work of poetry according to the book Journey into Literature while The Secret Life of Walter Mitty is a short story. I would have to agree that both of the writings are short stories and neither one should be considered poetry. The title alone lets the reader know this is story and not poetry.Both stories are short and made up of a series of short paragraphs, each of these pieces of work are descriptive in the writing style the author has chosen. They both give great detail and lots of information. Poetry can have all the same elements but poetry may consist of the reader gathering a perception of the message being relayed. These short stories give insight to every step, feeling, and emotion as the stories unfold. The author gives a play by play of who is involved, w hat happened, why it happened, how it happened and what the final outcome is or was.In The Story of An Hour since all events occur in only one hour there is not much time for major flashbacks, or history of characters. Most thoughts in the story are brief but very literal in explanation; although short a clear understanding is still valid. With The Secret Life of Walter Mitty does not happen in one hour but during a couple of hours out of the day. The same situation applies in this story not much time to elaborate on things of the past or how they got that way, but it does give enough great detail to determine the role and habits of the characters involved.Each story ends differently with certain breaking points throughout each piece of the literary works. The Secret Life of Walter Mitty has no climax to the ending but instead the story ends just as it started. Mr. Mitty begins with a daydream and the story ends the same way with a day dream. This is an ordinary man who embarks and embraces doing extraordinary things in his own mind. His mind flutters with fantasies, that let him become whoever he likes at that moment. In my opinion this could be connected to the relationship he has with his wife. Mrs.Mitty can tend to a bit bossy and over bearing at times which could put Mr. Mitty in a bad place. His solution to the issue could be to zone out and find a place in mind to escape the pressure of reality. Mrs. Mitty can be seen as the person in the relationship who often takes the leadership role, but we have to conclude at what cost. She is simply a woman who knows the type of man she has been married to for sometimes and knows his qualities. It may appear she is being hard on him, but she is only doing her wifely duties by keep keeping her husband on track.In Mitty’s habitual daydreaming he often considers and imagines himself a completely different person, than he really is in everyday life. He has become of importance in most cases, a hero, someone who matters. Once the day dreaming is over and Mrs. Mitty, who is always there to bring him back to reality, he returns to being just a regular forgetful and very passive husband. Mitty seems to want to be better and do better but he knows this cannot be accomplished alone. So even though he dislikes the way his wife shows her feeling towards him at times, he accepts it knowing it is beneficial to him.A perfect symbol used would be the window, which Louise looks out as she is deep thought about the circumstances she is now faced with. The window represents freedom, almost like a clear view of what takes place. â€Å"But when Mrs. Mallard hears the shocking news, she undergoes a profound transformation that empowers her with a â€Å"clear and exalted perception†Ã‚   (The Explicator 2011)Mrs. Mallard is trying to hold it together as she gazes out of a window all while telling herself be free. She felt something major was about to happen but she was unsure of what it was.The windo w is symbolic to knowing there is an outside view but not really being certain of it is out there. The story even explains to us that she was â€Å"drinking in a very elixir of life though that open window† (Kate Chopin (1894) Journey into Literature 2010). Being connected with the window as a symbol this statement alone can bring us to the conclusion she was experiencing a feeling leeriness and had mixed emotions. The symbolic themes in the story of Mitty would consist of overshoes he gloves, and the tire chains. They all represent Mrs. Mitty's control factors with her husband.She reminds him to purchase the over shoes in a demanding way. She also expresses her feeling about him driving the speed limit when she advises him to and slow down to 40 from 55. In addition, she requires him to take his car to a garage to have the snow chains on his tires removed. In Kate Coplins Story there is a climax involved. There was something coming to her and she was waiting for it. She did not know exactly what it was, but she felt deep in her spirit and soul. She was beginning to realize that something was approaching and was about to take over her. As she fought the feeling with her all her might it could not be avoided.When she abandoned herself a voice whispered â€Å"Free, free, free! † The vacant stare and the look of terror that had followed it went from her eyes (The Explicator 2003)  Ã‚  Ã‚   The Story of an Hour displays its love within a marriage through a wife’s heartbreaking and compelling thoughts after she has learned of her husband’s death. Louise and Brently Mallard are the couple that defines this love story. She is a very fragile woman who is also sickly which makes the news even harder to cope with. As her life flashes before and she is in deep thought about her husband, whom she no longer can share with peace becomes of her.She wonders if she can make it or how will go on with the sudden change. Her expression of is shown as she ponders and gazes out of window about a life she once knew. â€Å"There would be no one to live for her during those coming years; she would live for herself. There would be no powerful will bending hers in that blind persistence with which men and women believe they have a right to impose a private will upon a fellow–creature. † (The Story of an Hour Journey into Literature 2010) At this point it is obvious all her life she imagined having her husband there through it all.The mood at this time gives the impression she may feel herself slipping away but still trying to hold it together. Had this woman not been so deeply in love and concerned about her husband of course none of this would have e affected her the way it did. At one point in time she sits in a chair allows her head to drop back and just thinks. These are both example of pure and true love. We know that both stories were created and developed as short stories but they differ in the kind of short story they represent. The Story of an Hour is very serious and somewhat tragic story.It could also be considered a drama based on the fact it is about love, and the loss of a beloved spouse and also death. The author also wrote this work in the form of suspense of teasing kind of way. While Mrs. Mallard has an emotional epiphany, it challenges the reader to wonder if she is going to make it. The reader could draw the conclusion that maybe she won’t make it without her husband, and the story could end in two deaths instead of just one. The Secret Life of Walter Mitty is far from a tragedy, it’s actually the complete opposite. This story takes on more of comedic role than anything.The author takes a creative and playful approach with this particular story. The mind boggling of Walter can be quite humorous once you get more involved in the story and especially if you the story more than once. Another part I thought was funny was when Mr. and Mrs. Mitty would snap at each other when of the two were voicing their opinion about something. For instance if Mrs. Mitty caught Walter drifting away in his mind she would remind him of his daily tasks. Instead of Walter looking at it as if she was showing her affection by keeping him on the right path, in his mind he viewed it as if she was fussing or nagging.In actually had she not reminded him of certain things at certain times it probably wouldn’t get done. It reminds me of an old couple, which they were , where both parties think they have all figured out and don’t really need the other one. In this case they both need each other, Mrs. Mitty more than likely would have nothing to do if she didn’t have to watch her husband all day, and Walter would spend all his time in another life if Mrs. Mitty wasn’t by his side. It’s just pure old fashion, sweet, and romantic love that has grown into this over time.In my opinion its cute and sweet. The example of love demonstrated in The Se cret Life of Walter Mitty is not the same at all. While the affection is still there Walter Mitty and his wife Mrs. Mitty do things a little different. Mrs. Mitty takes on more of a caretaker role in this union. Walter has the habit of becoming side tracked extremely easy. Daydreaming is known to be his source of how his mind wonders and drifts away from real life. â€Å"Mitty daydreamed of a more exciting life as he went about his errands. He became a war hero, or a doctor or an excellent marksman.His daydreams, however, were always interrupted by his wife, bystanders or other realities of life† (Bismarck Tribune2010) His wife constantly has to remind him of things that need to be done, which he hates by the way. His wife projects her love towards her husband in more of mother son type relationship. She knows what he needs and also knows he is very hard headed about getting it done. â€Å"Remember to get those overshoes while I'm having my hair done,† she said. † I don't need overshoes,† said Mitty. She put her mirror back into her bag. â€Å"We've been all through that,† she said, getting out of the car. You're not a young man any longer† (The Secret life of Walter Mitty Journey into Literature 2010) This conversation between Mitty and his wife describes his feelings towards his wife continuously giving him instructions to abide by. At times he may not like it but her thoughts and devotion are strictly out of love. Just as any relationship if one party does not care then nothing will be mentioned or done to diffuse the situation. The Secret Life of Walter Mitty shows a marriage in which the wife is dominating, and controlling, Mitty, is very passive, and submissive, and under his wife's thumb.The Story of an Hour shows a marriage in which the wife feels as if she may not make it without her husband, who is obviously supportive and much needed. In one story the husband is needed an in the other the wife is needed. Regard less to who needs who the unions cannot be complete with one missing piece. Mitty nay have not admitted it or showed it but with Mrs. Mitty he would be lost and living in a fantasy world. Mrs. Mallard admitted and expressed that needed to her husband to survive, for in the end it was his passing and presence for the reason as to why she died. .

Grammar translation method Essay

Both the grammar translation method and communicative language teaching are teaching methods for acquiring a foreign language. Whereas the grammar translation method focuses on the translation of certain grammar rules and the translation of vocabulary, the communicative approach aims for acquiring the skill of communication for the learner Scrivener (2011). Both methods are effective in their own way, although the communicative approach focuses on the actual goal of language, namely communication between human beings. In this essay the grammar translation method and the communicative approach will be compared and contrasted, laying special emphasis on the assertion that the communicative approach is more effective for the learning and understanding of a foreign language than the grammar translation method. First of all, a remarkable difference in language usage is noticeable when comparing the two methods. While the grammar translation method exclusively uses the learner’s mother tongue, the communicative approach uses nothing else but the actual target language. With the use of the mother tongue, it is easier to understand grammar and meaning of words. (Rhalmi, M. (2009). This is a required skill to decipher written texts. When only using the foreign language, the level of oral communication increases. (Rhalmi, M. (2009). To find out which of both outcomes has a bigger value, it needs to be clear what the original goal of language is. Communicating is a required skill to survive. Oral communication is something that dates from the origin of the human kind. The invention of written language is a lot more recent. (Bright, W. (n.d). This proves that language is originally used for communication. Given this point, there can be concluded that the outcome of the communicative approach has bigger value to language’s actual goal.  In contrast, a really attractive feature on th e grammar translation method is its easily understandable explanation of grammar, words and phrases. Because of the fact that all the explanation happens in the mother tongue, it is easy for the learner to understand what is being said. Also, learners acquire a better capacity of understanding synonyms in the foreign language, due to the fact that they have already learned the meaning. Secondly, the communication between teacher and learner is flawless. Since the teacher and the learner speak the same language, the teacher can easily verify whether the pupils have learned what is just explained. (Fitriyanti, R. (2011).  Within the communicative approach, the communication between student and teacher is a lot more difficult and tedious in the beginning, which has to do with the use of target language only. However, the communication between teacher and learner is from much more value as the learner becomes more familiar with the foreign language (Abradi, C. (n.d). Because of goal aimed teaching in communicative language teaching, the communicative competence improves quickly (this will be explained later). What this says is that the tedious communication at the beginning can better be seen as a learning moment, rather than a disadvantage. Thirdly, in both methods there is a completely different way of acquiring skills. With the grammar translation method the students are supposed to learn the rules about the target language when sitting down and listening to their teacher. Grammar structures are explained and vocabulary is taught through word lists with a translation. The learner’s practice to apply what they’ve learned exists out of exercises where the learner needs to translate sentences or texts from the native to the target language and the other way around. (Rahlmi, M. (2009). Thus, this is a rather passive way of learning. The communicative language teaching lessons are quite different. These lessons contain meaningful activities in which the learner is required to interact. The activities are based on the interest of the learner to boost learning motivation. (Rhalmi, M. (2009). So, whereas the grammar translation method is rather passive, communicative language teaching is quite active. Passive learning is not really effective for the learner. (Ebbens, S (2013) states that a much better result of learning is caused by (inter)active practice. To go on, the teacher’s role is quite different in both methods. With the grammar translation method, the teacher is basically the guide for the learning process. The method is teacher centred, which means that the class focuses just on the explanation of the teacher. The role of the teacher here is to provide information to the students (Fitriyanti, R. (2011). â€Å"Teachers in communicative classrooms will find themselves talking less and listening more–becoming active facilitators of their students’ learning (Larsen-Freeman, 1986)† The communicative approach is a student centred method. Although the teacher sets up the exercise, it is the learner’s performance which fills up most of the lesson (Orellana. (2007). The  learning process is less effective when the teacher does most work in the classroom (teacher centred method) instead of the students doing most work in the classroom. (student centred method) (Ebbens, S (2013). A fifth issue, on which the two methods can be compared and contrasted on, is its historical background. The fact that learners of the grammar translation method are not able to produce comprehensive output in the form of oral communication, became evident in the years 1939 until 1945 (World War II) when the grammar translation method was not teaching students the foreign language effectively enough to communicate with allies or to understand the communications of the enemy, which was required to survive. When this occurred, a new approach appeared known as the audio lingual method which was based on structuralism and (The Grammar-Translation Method, n.d,). In 1957 the audio lingual method was criticised by the prominent linguist Noam Chomsky for its inability to teach learners to creatively apply language (Rhalmi, M. (2009). Partly because of this criticism, during the 60s of the 20th century, commutative language teaching was introduced in the classroom. (Rhalmi, M. (2009). This states that communicative language teaching was invented as a reaction on an alternative method for the grammar translation method. Thus, the communicative approach is actually already a more modern and adapted method of teaching the core goal language has. To summarise the main points mentioned in this essay; The difference of language usage in both methods, the advantage in language usage of both methods, the way of acquiring skills in both methods, the teacher and students role, and the historical background of both methods. These points given, I can conclude that the communicative approach of teaching a language is more effective to teach the learner language’s original goal, communication, than the grammar translation method. Although, if one is talking about comprehensive output in the form of letters and/or written text translations, the grammar translation method is superior to the communicative approach. Bibliography Rhalmi, M. (2009). Communicative Language Teaching (The Communicative Approach). Available: http://www.myenglishpages.com/blog/communicative-language-teaching-communicative-approach/. Last accessed 05/06/2014. Bright, W. (n.d). What’s the Difference between Speech and Writing?.Available: http://www.linguisticsociety.org//resource/whats-difference-between-speech-and-writing. Last accessed 05/06/2014. Rahlmi, M. (2009). Grammar Translation Method. Available: http://www.myenglishpages.com/blog/grammar-translation-method/. Last accessed 05/06/2014. Fitriyanti, R. (2011). Grammar Translation Method. Available: http://novaekasari09.wordpress.com/2011/06/12/grammar-translation-method/. Last accessed 05/06/2014. Abradi, C. (n.d). Advantages and disadvantages of communicative language teaching. Available: https://www.academia.edu/4743392/Communicative_Language_Teaching_theories_lesson_plan_and_application. Last accessed 05/06/2014. Orellana. (2007). The Communicative Approach in English as a Foreign Language Teaching Leer mà ¡s: http://www.monografias.c om/trabajos18/the-communicative-approach/the-communicative-approach.shtml#how#ixzz33uLe7fXe.Available: http://www.monografias.com/trabajos18/the-communicative-approach/the-communicative-approach.shtml#how. Last accessed 07/06/2014. The Grammar-Translation Method. (n.d). Available: http://hlr.byu.edu/methods/content/text/grammar-text.htm. Last accessed 02/06/2014. Scrivener (2011). Learning Teaching. 3rd ed. Londen: Macmillian. 31-32. Ebbens, S (2013). Effectief leren. Houten: Noordhoff uitgevers.

International student essay Essay

The relations between the representatives of various cultures, either social or economical grow stronger with each passing year due to the globalization. In my opinion, the opportunity to get to know the other cultures and lifestyles through communication with its representatives is invaluable, as no books, movies or reports about the chosen country, can present such complete and accurate information, as people can. The circumstances were that China became the country were I got my first serious working experience, after graduating with a major in Chinese and English from the acclaimed Daewon Foreign Language High School. I spent two years working in this country, and that was when I became interested in China, in the opportunities that the diverse and multiple populations of these state presents to the businessman, in the peculiarities and technologies of its fast-growing economy. That was when I felt that Chinese economics was growing, and I realized it had the potential for becoming the world’s biggest and most powerful one. It was than that I felt I was interested in establishing business relationships and working in that country. Considering these facts, I feel I would like to study with a person who grew up in China, in a state, whose social system and economy are very different from that in my country of origin. My opinion is that for to work successfully in a foreign country, you should be well acquainted with its language, cultural patterns, and the way of life, as they influence business directly. Communication with the person who spent his/her childhood and youth in the country of my interest would help me to have an insight into the specifics of life in China. Unfortunately, in the present time I have little opportunities of practicing Chinese, and studying with a person of Chinese origin would also improve my language skills. I believe that people can and, moreover, should study from each other, share their experiences, as it is the most convenient way to get the most valuable practical knowledge. I hope that while studying in the University of Texas in Austin both my classmates and I will have a chance to benefit from communication with students with various cultural and academic backgrounds.

Pizza Hut Project Pakistan

AcknowledgementFirst of all we thanks to ALLAH ALMIGHTY, most beneficent and most merciful who made us able to complete our given project successfully. In short words, to express our modest gratitude to our loveable ‘PARENTS’, who at each and every moment prays for our success. We are also deeply thankful to ma’am ummara yousaf who guide us in a best way to every aspect. And support us every time. Thank you all, without you this could have not being possible.Executive summaryThe main purpose of this project is to study the Principals of managements and the implements of the rules and other things that we studied in course principals of Management on Telecommunication Company â€Å"Telenor†. For this purpose, we visited the Telenor Customer service and sales center located in Gujranwala and we asked many questions and concepts regarding to management of Telenor. We gathered information about Telecommunication Company, PTA rules and regulations for Telenor, c ollecting competitor’s knowledge and put all these information in our project report.Moreover, we discuss Business Analysis of Telenor which includes Telenor’s market share, PEST analysis, SWOT analysis and Porter’s five competitive forces, market growth rate, BCG Matrix and other things related to business analysis.We add all that things in this project that provide ease to readers and our instructor’s very high information about our project and also about Telenor. In the end we hope that this project will result high informative for all of us.1.1 Objectives of study :We visit the Pizza hut for collecting information about the organization, and for this we made Questionnaire. The main objectives are:Part1: Industry Introduction1.2 Industry Introduction:Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a res taurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away1.3 Company history :The world-renowned Pizza chain, globally known as Pizza Hut was initiated in the year 1958 by brothers Dan and Frank Carney. Pizza Hut is an American restaurant chain and international franchise. It menu items including a wide range of Starters, Soups & Salads, Pastas, Sandwiches, Desserts and Beverages.1.4 Company history in Pakistan :Pizza Hut initiated its operations in Pakistan with its first restaurant way back in 1993.Over 43 outlets spread all across Pakistan The critically acclaimed topping, Chicken Tikka, which has swept the world since its creation, was introduced for the first time in Pakistan. Our Customers prefer us because of our innovative products and concepts, and the consistently high level of services.Part2: company Introduction:2.1 Company Introduction:Pizza Hut is an American restaurant chain and international franchi se that offers different styles of pizza along with side dishes including salad, pasta, Buffalo wings, breadsticks, and garlic bread. Corporately known as Pizza Hut, Inc., it is a subsidiary of Yum! Brands, Inc., the world's largest restaurant company. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world.Competitors Introduction:2.2 Domino's PizzaDomino's Pizza is an American restaurant chain and international franchise pizza delivery corporation headquartered at the Domino Farms Office Park campus in Ann Arbor Township, Michigan, United States, near Ann Arbor, Michigan. Founded in 1960, Domino's is the second-largest pizza chain in the United States (after Pizza Hut) and the largest worldwide, with more than 10,000 corporate and franchised stores in 70 countries. Domino’s Pizza was sold to Bain Capital in 1998 and went public in 2004.2.3 Papa John's PizzaP apa John's Pizza is the third largest take-out and delivery pizza restaurant chain in the United States (behind Pizza Hut and Domino's Pizza), with headquarters in Jeffersontown, Kentucky, near Louisville Its slogan is â€Å"Better Ingredients. Better Pizza. Papa John's.† Internationally, there are over 4,000 Papa John's establishments, including over 2,600 in the U.S. and the remainder spread among 32 other countries. In September 2012, Papa John's Pizza opened its 4,000th Restaurant, in New Hyde Park, NY. The company celebrated the event by giving away 4,000 free pizzas to customers throughout New York City2.4 Products and services introduction:1. Chicken Tikka A specially developed recipe for Pakistan topped with chicken tikka and onions chicken tikka is widely used pizza hut in Pakistan because of its taste and have large market share.2. Chicken Fajita An authentic taste of Mexico, marinated chicken, onions and green peppers with special herbs and spices. After chicken ti kka fajita is favorite pizza in Pakistan because of its spicy taste is mostly famous in teenagers.3. Afghani Tikka A new addition – topped with Afghani Tikka chunks and onion on a special creamy pizza sauce.4. Shawarma Pizza An innovative treat- sure to become a house favorite! This pizza boasts of loads of Lebanese style meat, onions, olives, tomatoes, jalapenos and mozzarella cheese. Specially garnished with a shawarma sauce, this one’s sure to excite!5. Super SupremeEnjoy a delightful blend of beef pepperoni, smoked chicken, cabanossi, beef, onions, green peppers, olives & mushrooms with double the amount of topping.6. Salad Bar A scrumptious variety of garden fresh vegetables that will tempt you to create your very own favorite salad topped with our classic dressings.7. BBQ Chicken Spin Rolls BBQ Chicken chunks rolled in light tortilla bread, suffered with red and green onions, mozzarella & parmesan cheese and a bit of butter. Served with BBQ sausce; its bound to l eave a lasting impression!8. Pizza Hut Platter 2 Our flaming wings, a portion of spicy wedges and four pieces of our BBQ chicken spin rolls, rolled in light tortilla bread, sprinkled with parmesan and mozzarella cheese. Served with a dip sauce.9. Soft drinks2.5 Desserts:Strawberry Cheesecake A scrumptious strawberry flavored cheesecake, generously topped with strawberries and thick strawberry sauce; garnished with sauce and whipped cream. A sweet way to end the day!Ice Cream Two scoops of ice cream (strawberry, chocolate or vanilla) topped with your choice of chocolate or strawberry sauce, with wafers.2.6 Mission and value statement:Mission: We take pride in making a perfect pizza and providing courteous and helpful service on time, all the time. Every customer says, â€Å"I'll be back!† Vision: Pizza Hut's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that they make every customer in every restaurant smile.2.7 Complete value system of an organization1. Core Values-describe the attitude and character of the organization- found in â€Å"code of conduct†.2. Protected values- Protected through rules standards and certifications, in the areas of health, environment and safety.3. Created values-that shareholders expect in return for their contribution to the firm- found in stakeholder’s theory, Business ethics4. Shared Value- Establishes a link between business strategies (Competitiveness of the company) and corporate social responsibility.2. 8 Core Values:Make it Easy We're practical. We don't complicate things. Everything we produce should be easy to understand and use. Because we never forget we're trying to make customers' lives easier. Keep promises Everything we set out to do should work, or if it doesn't, we're here to help. We're about delivery, not over promising, actions not wordsBe inspiring We are creative. We strive to bri ng energy to the things we do. Everything we produce should look good, modern and fresh. We are passionate about our business and customers.Be Respectful We acknowledge and respect local cultures. We do not impose one formula worldwide. We want to be a part of local communities wherever we operate. We believe loyalty has to be earned.Business Analysis of Pizza Hut Goals of the organizationThey want to have the most loved and trusted branded restaurants and delivery units, a great franchise network, great food, great service assets and provide great value for their customers. Their passion starts with their people, as it is their people that make the difference. They want to be loved and trusted, not only by their customers, but by their employees as well.PEST Analysis Political environment- Economic Environment Social Environment Technological EnvironmentI. POLITICAL ENVIRONMENT:Political issues include regulatory frame work operating in judicial system which may affect the business in different ways. There are not many political factors in Gujranwala affecting Pizza Hut as is lack of competition. Factors such as laws on business employment, pollution and taxation apply on the organization which it has to follow regarding the rules.II. ECNOMIC FACTORS:If the county’s economy is better so the GDP of the country will be good, this is a green signal for the business as the per capital income of the people will be increased and they will spend more money. In our survey we came to know that most of the people in the beginning of the months spend more and they visit pizza hut very often. When the inflation rate increases the cost of raw material also increases and this leads towards high prices of the products and vice versa.III.SOCIAL FACTORS:Pizza hut is a multinational and it is basically originated from America so the organization is overwhelmed by western culture. There are social forms of society which consist of Upper class, middle class, middle upper class, lower class and lower class. Every country has cultural norms, values, beliefs and religion which can affect the organization.IV. TECHNOLOGICAL FACTORS:Now a day’s technology is improving so as baking and heating ovens will be of new and efficient technology and will provide efficient service. Due to new technology there are new ways of marketing like internet; telemarketing and the organization can advertise their products with much more faster pace. Computer based customer data that is MIS (managing information system) helps in collecting customer data, daily transactions, future forecasting and decision making. New vehicles will make their service more efficient.SWOT Analysis Perform SWOT analysis of the organization Strengths Weaknesses Opportunities ThreatsI. Strengths:Pizza Hut is the market leader in providing different products of pizzas as there are no competitors in this sector. There good image makes the organization more strong. Pizza Hut is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialized in pizzas. Motivation level of staff is very high which make the organization more prosperous. They are ISO (International Standard Organization) certified. They have enough resources for operating different activities of the organization. They are providing free home delivery service. They have created monopoly in this sector. Another big Strength and even a Competitive Advantage is the fact that they have a full service restaurant as well as delivery services. It is the biggest chain of restaurant that provide dine in facility in Pakistan. Most of Pizza Hut’s competitors do not have restaurants. Because of the restaurant, Pizza Hut can market too many different segments that other pizza chains cannot. For example, Pizza Hut can market to families much easier than Domino's.II. Weaknesses:However, the fact that Pizza Hut does have a restaurant to run is also a weakness . Pizza Hut has higher overhead costs, due to the restaurant that other competitors don't have to deal with. Another result of higher overhead costs is higher prices Pizza Hut must charge. Obviously, Pizza Hut is not the low cost producer. They rely on their quality. Their godown is in Karachi, the distribution is made from Karachi so it is time consuming and costly.III. Opportunities:The Company can come up with innovative Pizzas, new flavors and recipes with different types of crusts and sizes etc. The company can open its restaurants in different part of the countries that have potential customers. The company can even introduce new, healthy and fresh food items related to pizza for example they can introduce fresh pizzas. The people are these days more concerned about their health and pizza hut can meet this need by introducing fresh and healthy pizzas.IV. Threats:The competition in the Pizza industry is increasing, as customers now prefer and look for availability and affordabi lity. The rising prices of special ingredients like cheese, used in pizzas. The company faces serious threats from other international restaurant chains like Dominos pizza etc. McDonalds even tried to introduce pizza in its product portfolio called McPizza. Besides these competitors the local restaurants that provide pizzas offer food item at more affordable prices as well as know the taste of the local people better. Many of its competitors are trying to capture the market share of the Pizza hut by introducing similar kind of pizzas and food itemsPorter’s 5 ModelPorter’s 5 ForcesCompany Status Comments Threats of New entrants Well aware of new competitors. They are not afraid of it. Pizza hut has latest technology and their name is well developed so lot of investment is required to enter the market and compete them.Bargaining powers of suppliers Pizza hut supplies its products from its own forms. So the bargaining power of suppliers is not related to their business Th reat of substitute products Pizza huts prices are low than its competitors. So threat of substitute products is very low in pizza hut. Intensity of Rivalry among existing competitors Pizza hut has very less competitors in Pakistan. They provide best dine in at low cost. Pizza hut has only two competitors and has only established their prices are good so they have not much rivalry so far in Pakistan.BCG MatrixStarsChicken Fajita Chicken TikkaQuestion MarkChicken Lover Cash cowsCheese stuffers DogsGarlic BreadStars: We place Pizza Hut’s product Chicken Fajita and Chicken Tikka in Stars Because these products are popular in customers and they also have High Market Share and High Market GrowthCash Cows: We place Cheese stuffers in Cash Cows because our product is well established and has High Market Share and Low Market Growth. These products are likely to be popular with customers, which makes it easier for you to exploit new opportunities.Question Marks: Product Chicken Lover i n category Question Mark, because it has Low Market Share and High Market Growth. Chicken Lover aren't generating much revenue right now, because we don't have a large Market share.Dogs: We place Garlic bread of Pizza Hut in Category dogs because it has low Market share in a low-growth market. This product often don't make much Profit, but Pizza Hut don't need much investment either.Life Cycle Stages of the Business Units 2- Study life cycle stages of the Business Units of the company Where you place your Company’s different business units? Position your company’s different products in ADL matrixGAP AnalysisStated Observed status in company They set higher cleanliness standards. Their cleanliness level is not good They say their prices are low. The prices of drinks are very high. They say they have best hygienic kitchen. But their kitchen is not very hygienic. We choose best locations. Their some restaurants are not in good locations. We have big and wide dine in. Thei r dining is congested.